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Cheap Consumer Electronics
Who Killed the Jingle?: How a Unique American Art Form Disappeared In this funny cheap consumer electronics and insightful investigation, Steve Karmen - dubbed the "King of the Jingle" by People magazine - takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," cheap consumer electronics and "Hershey Is the Great American Chocolate Bar," cheap consumer electronics and brings us to the era of borrowed melodies, electronic sounds, cheap consumer electronics and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business cheap consumer electronics and why the future of advertising is so precarious.
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